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- Hard Rock 将利用 Kambi 的 Odds Feed+ 解决方案，并计划于 2024 年第四季度通过该产品推出
- 此次合作将面向全美数百万博彩玩家，最初将在八个受体育博彩监管的州开展
Kambi Group 和 Hard Rock Digital 宣布了一项新协议，前者将向 Hard Rock Bet 品牌提供其新的 Odds Feed+ 解决方案，该品牌目前已在美国八个州上线。
Kambi 的一系列赛前和现场投注赔率将与 Hard Rock 的 AI 交易部门 Tzeract 一起整合到亚利桑那州、佛罗里达州、伊利诺伊州、印第安纳州、新泽西州、俄亥俄州、田纳西州和弗吉尼亚州的产品中。此外，两家公司还表示，Hard Rock Bet 也将在本年度的最后一个季度与 Kambi 的 Odds Feed+ 一起推出。
这项新协议标志着 Kambi 旗下 Odds Feed+ 首次宣布重大合作，该运营商希望进一步巩固其在竞争激烈的美国市场的地位。8 月，Kambi 还扩大了与美国 Rush Street Interactive 的体育博彩合作。最近，该公司将注意力转向了拉美市场，与 KTO 集团达成了一项新协议，旨在增强其巴西产品。
Kambi 首席执行官 Werner Becher 对这笔最新交易发表评论称：“Odds Feed+ 与 Hard Rock Digital 的合作代表着 Kambi 又向前迈出了重要一步。这笔交易建立在 Kambi 18 个月前制定的战略基础之上，即利用我们作为世界领先体育博彩提供商的地位，提供从我们的交钥匙体育博彩中受益匪浅的独立产品。
“Hard Rock 是美国领先的体育博彩运营商之一，正是我们在这一模块化方法中所瞄准的知名合作伙伴。”
Hard Rock Digital 执行总经理兼总裁 Matt Primeaux 也表达了同样的看法，他补充道：“Kambi 赔率的加入将为我们提供更广泛的投注选择和更大的灵活性，同时仍允许我们的团队保持对核心产品的控制。我们很高兴与 Kambi 合作，在我们顶级平台上为玩家创造更多独特的体验。
对于 Hard Rock 而言，该协议旨在使其在美国的用户体验多样化，此前不久，该公司宣布其价值 3 亿欧元（3.29 亿美元）的马耳他开发项目已开始建设。
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